Alfred Lovell Price (1847-1928) started his business around 1885, the census of 1861 showed his occupation as a carver and gilder, aged just 13 years old.
A.L. Price worked at Gillows and Co. of Lancaster before starting his framing business. Gillows and Co. had a very long history making fine furniture from the early 18th Century, the company carried out the carving of Pugin's designs for the Palace of Westminster in 1840 and worked on commissions for the interiors of public buildings throughout the world. Some Price family history can be found here: resource.